Profile
A passionate, collaborative, hybrid-skilled creative director with over 20 years of creative brand development and advertising experience in the sports, entertainment, consumer packaged goods, financial services, retail, healthcare, legal, B2B, travel & leisure and building products industries. Bridges the distance between business strategy and creative execution. International experience developing client relationships. Leads and connects people within organizations.
Expertise
Creative Direction / Graphic Design / Art Direction / App Development
Strategic Planning / Mobile Development / Web & Print Production
Experience
Sr Manager / Creative & Publications
The Atlanta Hawks & Philips Arena
Atlanta, GA / 2010 - Present
Lead in brand creative execution across touchpoints that include:
- Publications
- Game Operations support
- Online support
- Corporate Communications
- Brand Identity
- Sales
- Interactive
- Advertising
Creative Director
Whitespace Design
Atlanta, GA / 1998 - Present
- Lead in the development of brand creative and strategy across platforms that include:
Advertising
Brand Standard Manuals
Brochures
Business Cards
Business Forms
Direct Mail
DVDs
Email Marketing
Letterhead
Logos
Mobile Apps
Newsletters
Packaging
Posters
PowerPoint Templates
Proposals
Products
Public Relations
Sales Collateral
Signage
Trade Show Environments
Web Banner Ads
Websites
Uniforms
Vehicles
- Developed and produced the rebranding strategies and brand components of client companies ranging from $5m to $280m in revenue
- Colaborated with client on marketing strategy and produced the brand touchpoints of campaigns that resulted in a $3m to $6m increase in rental revenue over 3 years
- Designed and delivered a 350,000 piece-per-year direct mail campaign that grew client's merchandise sales from $10m to $33m over 4 years
- Designed and co-developed "Chester's Spelling Farm" iPhone App
Senior Graphic Designer
Trousdell Design
Atlanta, GA / 1992 - 1996
Graphic Designer
J. Walter Thompson / JWT Specialized
Atlanta, GA / 1997 - 1998
Brand Experience
Albany Door Systems
Atlanta Hawks
Atlanta Thrashers
Ames Taping Tools
The Atlanta Braves
Atlantic Records
Auntie Anne's Pretzels
The Bahamas Film Commission
Casey Gilson P.C.
ChoicePoint
CNN
Emory University
Fisher-Price
The Georgia Tourism Board
Georgia Power
Holiday Inn Worldwide
Hootie & The Blowfish
Edwin McCain
Amy D. Morris Interiors
TBS
TNT
Universal Studios
WalMart
Education
BA - Journalism
University of South Carolina / Columbia, SC
Creative Direction / Graphic Design / Art Direction / App Development
Strategic Planning / Mobile Development / Web & Print Production
Experience
The Atlanta Hawks & Philips Arena
Atlanta, GA / 2010 - Present
Whitespace Design
Atlanta, GA / 1998 - Present
Advertising
Brand Standard Manuals
Brochures
Business Cards
Business Forms
Direct Mail
DVDs
Email Marketing
Letterhead
Logos
Mobile Apps
Newsletters
Packaging
Posters
PowerPoint Templates
Proposals
Products
Public Relations
Sales Collateral
Signage
Trade Show Environments
Web Banner Ads
Websites
Uniforms
Vehicles
Trousdell Design
Atlanta, GA / 1992 - 1996
J. Walter Thompson / JWT Specialized
Atlanta, GA / 1997 - 1998
Albany Door Systems
Atlanta Hawks
Atlanta Thrashers
Ames Taping Tools
The Atlanta Braves
Atlantic Records
Auntie Anne's Pretzels
The Bahamas Film Commission
Casey Gilson P.C.
ChoicePoint
CNN
Emory University
Fisher-Price
The Georgia Tourism Board
Georgia Power
Holiday Inn Worldwide
Hootie & The Blowfish
Edwin McCain
Amy D. Morris Interiors
TBS
TNT
Universal Studios
WalMart
BA - Journalism
University of South Carolina / Columbia, SC
Skills
Photoshop, Illustrator, Dreamweaver, InDesign, Fireworks, Flash, XCode, Aptana Studio, Basecamp, Final Cut Pro, DVD Studio Pro and MS Office
Deep domain knowledge of the brand development process, graphic design and typography
Strong understanding of Actionscript, JavaScript, CSS, HTML, PHP, SEO, social media, information architecture, usability and technology